We love using humor in our videos and try to make sure if we aren’t writing it into the script then there are some visual gags we can use to make the viewer at least smile. The reason we do this is not only because it’s fun but also because we know that the videos that are highly shared are typically the ones that make people laugh. We want your video to be seen by lots of people, just as much as you do.
Not all explainer videos need to be funny in order to be compelling. There are topics and issues that need to have a much more tasteful or serious tone. We run into this with many of the Healthcare videos we do. A key component in these kinds of videos is to make sure the information that is being presented is trustworthy and often using humor can weaken that trust.
Overall, it’s important to know when to use humor to enhance your video and when its more powerful or appropriate to refrain. Don’t just add it because you think something is clever and don’t forget just because you found something funny that everyone will; we all have a different sense of humor.