May 2013
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Happy Birthday To Us!
Today at LooseKeys we celebrate our second year. It’s been an outstanding journey with over 70 videos in our portfolio, some awesome clients and support of so many friends and family. Thank you everyone for the support!
This past year the team grew and Jake Williams came onboard full-time. One step closer to world domination… The team has been building steam and hopefully we’ll be...
April 2013
11 posts
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We Won Three 2013 Communicator Awards!
LooseKeys has won three Silver Communicator Awards.
The first one was for “The Smarter Wallet from Lemon” for online video animation.
Next up was the “Viadeo Company Pages” video in “Branded Content - Business to Business” category. That video was really LooseKeys first exploration into live action video, so it’s awesome that it won a Telly and now...
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LooseKeys - ProjectRecap - CamScanner / CamCard
Looking to learn a little more about what goes into the projects at LooseKeys?
In this LooseKeys project recap, Brad Chmielewski, Jake Williams and Sergio Salgado talk about creating the live action videos for CamScanner and CamCard. Live action projects are always fun because they get the team away from the computer for a bit. These two videos involved a number of different locations and a...
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We won another Telly Award!
Our Meet Boxee TV spot for Walmart won a 2013 Bronze Award Telly Award for Use of Animation in the Film / Video Non-Broadcast Productions category.
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LooseKeys - Project Recap - Reflect
Looking to learn a little more about what goes into the projects at LooseKeys?
In this LooseKeys project recap, Brad Chmielewski, Jake Williams and Sergio Salgado talk about creating the live action video for Reflect. This project got the team away from the computer a bit and had them on location to light and shoot a number of different business focused individuals using the Reflect...
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Focus On Video For Your Website
It’s seems like it gets harder and harder to capture people’s attention with commercials. If they have a DVR they are likely skipping the commercials. Commercials interrupt the show they were watching and takes them out of the story. However, online users seek out these commercials and information on a business. When they search or land on your website they are there for information....
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Music Monday
We love when artists put out free music it makes discovering them and sharing with with friends that much easier. One artist that’s been doing just that for year is Hoodie Allen. Not only dose he release albums and mix tape for free but the dude is talented too. Check out Crew Cuts!
March 2013
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One Billion. Every Month.
Last week Google announced that YouTube has cracked one Billion unique viewers in a single month. That’s Billions, with a capital B.
That’s a lot of eyeballs watching videos online. YouTube said that their ”monthly viewership is the equivalent of roughly ten Super Bowl audiences.” Unlike the Super Bowl, it’s free to get a video or commercial seen.
If you’ve been...
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Call In The Expert
Making content and videos for your business doesn’t have to always be done by a professional but it helps. When your business is just starting and your bootstrapping, an amateur attempt at a video might be all you can afford or have time for. But is this video really effective? Or is it hurting your business more than it’s helping? If you’re using a video on your landing page to...
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Music Monday
Hip Hop and video games? Awesome!! This week we’ve been digging the Chrono Jigga mashup.
This is a mashup of Jay-Z’s lyrics and the Chrono Trigger soundtrack. Simply awesome and worth a listen.
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Hang Glider
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Bills! Bills! Bills!
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Music Monday
You Ready? This week we’re keeping the energy high at LooseKeys. Heads are down, headphones are on and all you can hear is the rumble of the bass from Super Mash Bros Miley High Club mix tape. If you’re looking to fill that Girl Talk this is a great mix tape.
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We Won Five 2013 Telly Awards for Online Video...
LooseKeys has won five 2013 Telly Awards for Online Video Content!
The first one was a Sliver for Viadeo for Videography / Cinematography in an Online Video. That one is really an honor since it was one of our first live actor productions we did. Kudos to the team for all the hard work on that one.
Next up is one we’re very proud of and that is for our holiday video Eugene...
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Choosing A Male Or Female For Your Voice Over?
There’s a lot of thought that can go into choosing the right voice over talent for your video. Whether its style, tone or accent, you have to decide what will bring your video to life in the best way. The most important question to think about first is will you be using a male or female talent? Deciding this will help narrow your choices down a lot.
Of course you need to first think about...
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Music Monday
The other week there was an interview with the Rap Genius guys on TechCrunch and they mentioned the artist Kia Shine. Hot damn! Can’t stop listening to this guy now. The album is a few years old but this dude is worth checking out and if the Rap Genius guys recommend it, then you should give him a shot.
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Around The World
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February 2013
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Does an accent matter for a startup video?
The voice over accent you choose for your explainer does matter and has an effect on how people view your service. Based off what the viewer sees and hears in the video, they will make an assumption about your brand. If the voice over in your video has an Australian accent, well your startup must be from Australia then, right?
It’s important that if you’re thinking about an accent...
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So Many Animated Explainer Videos?
You’ll notice that many explainer videos on the internet are often simple 2D animations and sometimes, but rarely 3D animations. Very few are using live action to show off the product or service. Why?
This is slowing changing, you’re seeing more and more live action explainer videos but you’re mainly seeing it with services that have a product or app that can be shown off. When...
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Telling A Persuasive Story In Your Video
The script is important but the story is what sells your product. When you’re creating a marketing video you need to get your message out about your product or service in a way that attracts the interest and attention of the viewer. The first step is to think about the audience for your video. Is your video for investors, business owners, mothers, teens, animals etc? The story you would...
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Music Monday
We’ve been addicted to Atlas Genius the last couple weeks. The album, “When It Was Now” is just simply good. It’s not going to go down as one of the greatest albums but what it has going for it is that it’s easy to listen to. It’s an album you have on, you’ll forget about and then every once and awhile you hear something that catches your attention, you...
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LooseKeys AR Card
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LooseKeys - Project Recap - Taplister
Looking to learn a little more about what goes into the projects at LooseKeys?
In this LooseKeys project recap, Brad Chmielewski and Jake Williams talk about creating the B2B explainer video for Taplister. Grab yourself a pint and learn about how they took just a couple key features from the founder and built it into an awesome video that not only explains the service but is fun to watch
If...
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WatchTaplister can keep your beer drinkers up to date with everything on tap to tempt their taste buds and get them to belly up to the bar for a pint.
Getting started with Taplister is easy and cheap. In under 30 minutes and for less than $50 a month you’ll be up and going. Whenever you enter a new beer in your Taplister account, Taplister Automatically updates your website, Twitter, Facebook and even...
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Music Monday
We typically listen to a lot of new music but there are a few albums that we go back to and one of those is United We Fall from Sweatshop Union. It’s likely these guys might have flown under most people’s radar but man this is an album not to sleep on. Give it a listen and it’s bound to become a staple in your collection.
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What's On Tap?!
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LooseKeys - Project Recap - eGainers
Looking to learn a little more about what goes into the projects at LooseKeys?
In this LooseKeys project recap, Brad Chmielewski and Jake Williams talk about creating the explainer video for eGainers. They talk about the project kick off down in Miami and how that helped to shape the direction; allowing them to really understand the service and find out what the client wanted.
Since the folks...
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Your Explainer Video Is An Investment
We often hear a bit of sticker shock from some clients when we tell them the price for a video. Not every startup can afford $5000 or $10,000 for a video. But it’s not just a video, it’s a piece of your marketing. It’s a tool to tell your story and it’s likely the first thing people will see when they visit your site or search for you online.
Think about the five second...
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Music Monday
Well since we can’t make it to Emporium Arcade everyday what better way to keep video games on our mind then with the Indie Game: The Movie Soundtrack. If you’ve seen the movie, you know how great this sound track is and if you haven’t seen the movie well do that and then listen to the soundtrack on repeat.
