If you’re having trouble explaining what you do, you might want to think about doing a one to two minute explainer or introduction video. Text and words can only go so far. An animated or live action video with images, good narration and animation can effectively explain your message and reach a wider group of people; which will in-turn bring more unique traffic to your website. Video and animation is a perfect vehicle for mixing images and words in fun and unique way that people will remember. So it’s not surprising that people love watching video online. YouTube is currently the second biggest search engine after Google. Since video has become more and more popular online, Google now ranks sites with higher on search engines. Any smart marketer knows that any way you can get more people to your website and increase conversion rate is a good thing.
Well crafted animated introduction videos are created by some very talented animators. They make sure each video is accessible and has its own style and voice to reach the largest group of people possible. As we are getting ready to start a new year don’t put off what you know is a good idea for your business. Get yourself introduction video made and explain that complicated idea in an entertaining way.