You’re ready to launch your new service or app. You have a great website put together that’s beautifully designed. You’ve dipped into social media with your Twitter account, a Facebook page and you’ve even signed up for Pinterest and Google Plus. But somethings missing, you’ve forgotten an important piece, a well crafted explainer video. This is another great way to attract people, specifically those who prefer not to read huge blocks of text. Most customers find that videos give them more confidence in their purchase decisions and research has shown that a great video increases the likelihood of a purchase or signup. The easier it is for people to learn about your service and tell their friends, the more likely it is they are going to signup and come back. So as you’re getting ready for your launch, don’t forget an important piece to the puzzle, that is a well crafted explainer video.