LooseKeys

This Week In LooseKeys - Spider-Men

Fri, 17 May 2013 10:01:15 -0400

This Week In LooseKeys - Spider-Men

Preact will forever change the way you interact with...

Mon, 13 May 2013 16:34:19 -0400

Preact will forever change the way you interact with customers.

Client: Preact
Creative Director: Brad Chmielewski
Animation: Brad Chmielewski, Rob Rossi &Erick Rohn
Sound Design: Maeve Price
Voice Over: Brad Ziffer

This Week In LooseKeys - Catchin’ Some Z’s

Fri, 10 May 2013 10:55:20 -0400

This Week In LooseKeys - Catchin’ Some Z’s

INSZoom the most used immigration, case management and...

Fri, 10 May 2013 00:36:25 -0400

INSZoom the most used immigration, case management and automation software across the globe.

Client: INSZoom
Production Company: LooseKeys
Illustration: Jake Williams & Brad Chmielewski
Animation: Jake Williams & Brad Chmielewski
Sound Design: Maeve Price
Voice Over: Craig Rockford

This Week In LooseKeys - LooseKeys Turns 2

Fri, 03 May 2013 09:33:16 -0400

This Week In LooseKeys - LooseKeys Turns 2

Happy Birthday To Us!

Wed, 01 May 2013 13:45:00 -0400

Today at LooseKeys we celebrate our second year. It’s been an outstanding journey with over 70 videos in our portfolio, some awesome clients and support of so many friends and family. Thank you everyone for the support!

This past year the team grew and Jake Williams came onboard full-time. One step closer to world domination… The team has been building steam and hopefully we’ll be able to add some more people in the near future.

After two years, I think we’re doing something right over here. LooseKeys has become more than just an animated explainer business; we’re storytellers, artists and with each video we do, we’re able to show why clients pick us over the other guy.

We’re just getting started and have a lot more planned. We’re going to keep building a growing. So, watch out!

We Won Three 2013 Communicator Awards!

Tue, 30 Apr 2013 16:59:00 -0400

LooseKeys has won three Silver Communicator Awards.

The first one was for “The Smarter Wallet from Lemon” for online video animation.

Next up was the “Viadeo Company Pages” video in “Branded Content - Business to Business” category. That video was really LooseKeys first exploration into live action video, so it’s awesome that it won a Telly and now a Communicator Award. Kudos to the team for all the hard work on that one.

Finally, our Boxee TV video won in the “Branded Content - Business to Consumer” category.

This Week In LooseKeys - Playoffs

Fri, 26 Apr 2013 12:11:26 -0400

This Week In LooseKeys - Playoffs

This Week In LooseKeys - Rain Check

Fri, 19 Apr 2013 09:55:42 -0400

This Week In LooseKeys - Rain Check

LooseKeys - ProjectRecap - CamScanner / CamCard

Thu, 18 Apr 2013 10:48:00 -0400

Looking to learn a little more about what goes into the projects at LooseKeys?

In this LooseKeys project recap, Brad Chmielewski, Jake Williams and Sergio Salgado talk about creating the live action videos for CamScanner and CamCard. Live action projects are always fun because they get the team away from the computer for a bit. These two videos involved a number of different locations and a handful of actors. Doing a live action shoot always involves more planning and with each one we run into new issues that we don’t typically see when doing animated videos. The tight turn around time on these two videos pushed us to work fast and efficiently.

If you have any other questions about this project, feel free to contact Brad, Jake or Sergio. If you’re looking to have a video made for your company, LooseKeys is here to help.

Having issues listening to the audio? Try the MP3 (12.3 MB).

This Week In LooseKeys - Las Vegas

Fri, 12 Apr 2013 10:40:57 -0400

This Week In LooseKeys - Las Vegas

A ClearCash prepaid MasterCard card is a great way to manage...

Fri, 05 Apr 2013 18:31:26 -0400

A ClearCash prepaid MasterCard card is a great way to manage your finances. Match a tariff to suit you, stay in control, budget better and earn cashback.

Client: ClearCash
Creative Director: Brad Chmielewski
 Illustration: Brad Chmielewski & Jake Williams
Animation: Brad Chmielewski & Jake Williams
Sound Design: Maeve Price

This Week In LooseKeys - Back In The Saddle

Fri, 05 Apr 2013 11:28:00 -0400

This Week In LooseKeys - Back In The Saddle

We won another Telly Award!

Thu, 04 Apr 2013 14:44:22 -0400

Our Meet Boxee TV spot for Walmart won a 2013 Bronze Award Telly Award for Use of Animation in the Film / Video Non-Broadcast Productions category.

LooseKeys - Project Recap - Reflect

Wed, 03 Apr 2013 13:33:55 -0400

Looking to learn a little more about what goes into the projects at LooseKeys?

In this LooseKeys project recap, Brad Chmielewski, Jake Williams and Sergio Salgado talk about creating the live action video for Reflect. This project got the team away from the computer a bit and had them on location to light and shoot a number of different business focused individuals using the Reflect application. Doing a live action shoot always involves more planning and we run into new issues that we don’t typically see when doing animated videos.

If you have any other questions about this project, feel free to contact Brad, Jake or Sergio. If you’re looking to have a video made for your company, LooseKeys is here to help.

Having issues listening to the audio? Try the MP3 (11.9 MB).

Focus On Video For Your Website

Tue, 02 Apr 2013 16:07:18 -0400

It’s seems like it gets harder and harder to capture people’s attention with commercials. If they have a DVR they are likely skipping the commercials. Commercials interrupt the show they were watching and takes them out of the story. However, online users seek out these commercials and information on a business. When they search or land on your website they are there for information. They want to learn more about your business and how the product works. Give them a commercial, an explainer video or even a testimonial. The videos are now non-intrusive and your consumers often don’t even realize they’re being advertised to, or at least don’t care because you’re providing them with valuable information.

Music Monday

Tue, 02 Apr 2013 00:18:16 -0400

We love when artists put out free music it makes discovering them and sharing with with friends that much easier. One artist that’s been doing just that for year is Hoodie Allen. Not only dose he release albums and mix tape for free but the dude is talented too. Check out Crew Cuts!

This Week In LooseKeys - I Wonder How Brad’s Trip Is Going

Fri, 29 Mar 2013 13:41:08 -0400

This Week In LooseKeys - I Wonder How Brad’s Trip Is Going

One Billion. Every Month.

Thu, 28 Mar 2013 14:09:43 -0400

Last week Google announced that YouTube has cracked one Billion unique viewers in a single month. That’s Billions, with a capital B.

That’s a lot of eyeballs watching videos online. YouTube said that their ”monthly viewership is the equivalent of roughly ten Super Bowl audiences.” Unlike the Super Bowl, it’s free to get a video or commercial seen.

If you’ve been waiting for a good reason to start making videos for your business, well there’s a billion right there. Sure YouTube is full of cat videos and kids lip syncing songs but great, well produced content is there too. It’s this sort of content that makes YouTube the behemoth of video. This sort of content is what people are looking for now and its surfacing to the top. And it’s that kind of content every business and startup needs to be making. Make a video and get it out there, don’t wait for YouTube to go to two billion before you get started.

Call In The Expert

Wed, 27 Mar 2013 12:47:36 -0400

Making content and videos for your business doesn’t have to always be done by a professional but it helps. When your business is just starting and your bootstrapping, an amateur attempt at a video might be all you can afford or have time for. But is this video really effective? Or is it hurting your business more than it’s helping? If you’re using a video on your landing page to explain your product or service, you don’t want potential customers to see your amateur attempt and not trust you. SearchEngine Watch shows that when you have a landing page with a professional video it generates 4-7x more engagement and response rates. You don’t have to spend a ton of money on a professional video but there is a moment when you need to hire someone to help, there are experts out there to make you something great.

ComScore also pointed out that consumers perceived feature benefits of a product or service as more believable when coming directly from the brand through professionally-produced content. That again likely goes back to the quality. Are you really going to trust a poorly timed, out of focus video showing off the benefits? If it’s bad, no one will watch it! Quality matters, so call in an expert.