We often hear a bit of sticker shock from some clients when we tell them the price for a video. Not every startup can afford $5000 or $10,000 for a video. But it’s not just a video, it’s a piece of your marketing. It’s a tool to tell your story and it’s likely the first thing people will see when they visit your site or search for you online.
Think about the five second test. If someone lands on your page and all you have is a ton of text and a few images, they are likely going to click away. On the other hand if there is a video there, these same people who would have clicked away are more likely to be curious and hit play. More customers prefer to watch a video than read and on average a video can increase conversion by up to 80%.
At the end of the day your explainer or demo video isn’t something you just spend money on, it’s something that you invest in. And that’s a big difference.
Animated explainer videos add interest and make a perfect focal point for your landing page. Everyone who visits your page needs to be grabbed quickly or they are going to click away. It only takes them seconds before they move on. You have to grab their attention and hold it. Whether it’s a video that explains how your service works, gives an overview of the product or just teases people enough to get them to signup. A clever, well crafted video will keep a persons attention much longer then a huge block of text. Businesses want their landing pages to keep visitors attention and for them to click that sign up button. An explainer video helps make that happen